Data at Work

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Copyright © 2016 Wisevis

  • The Book ▼
    • 00 Introduction
    • 01 The building blocks of data visualization
    • 02 Visual Perception
    • 03 Beyond Visual Perception
    • 04 Data Preparation
    • 05 Data Visualization
    • 06 Data Discovery, Analysis, and Communication
    • 07 How to Choose a Chart
    • 08 A Sense of Order
    • 09 Parts of a Whole: Composition Charts
    • 10 Scattered Data
    • 11 Change Over Time
    • 12 Relationships
    • Chapter 13: Profiling
    • 14 Designing for Effectiveness
    • 15 Color: Beyond Aesthetics
    • 16 Conclusion
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Chapter 3: Beyond Visual Perception

Wrong encoding
Do you feel comfortable with these color associations?

After discussing the mechanics of perception in Chapter 2, we’ll cover the social and individual contexts in this chapter. We’ll also examine the contexts that affect how an individual produces and consumes information: the person and her history, the society and culture she belongs to, and the organizational
microcosm where she works.

Corrections & Suggestions

None so far.

Files

(XLSM) Workbook for Chapter 3.

Additional Resources

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